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Proyecto que reporta la experiencia académica de investigación formativa de un estudiante de pregrado de Fisioterapia quien con el apoyo de un equipo interprofesional y en un contexto interinstitucional explora la adherencia de pacientes a la consulta de fisioterapia en el Hospital Universitario Barrios Unidos empleando la herramienta biométrica Eye Tracker Glasses. El proyecto evidencia el trabajo colaborativo entre el laboratorio de Neuromarketing UR STEAM Escuela de Administración, el Laboratorio Clínica de Movimiento Hospital Universitario Barrios Unidos Instituto del Cerebro Méderi y el programa de Fisioterapia Escuela de Medicina y Ciencias de la Salud. El proyecto se financió con fondos internos de cada unidad académica con el tiempo de profesores e insumos del laboratorio de neuromarketing.
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